Jake Paul says a rematch with Tyron Woodley in Cleveland where he’s already sold out a stadium makes sense

It only costs $50 to obtain a license from the state of Ohio to promote a boxing match and Jake Paul's following in Don King's footsteps to make Chapter 3773 of the Ohio Revised Code work for boxing, boxers and himself

CLEVELAND, OH – Mixed martial artist champion turned boxer Tyron Woodley is being “psyched” by Jake Paul with two tweets within an hour that appear to be designed to cause him some confusion that would delay his decision to tattoo “I love Jake Paul” on his body to keep their rematch deal.

At 7:45 p.m. on August 30th Paul tweeted tattoo instructions to the boxer who hit him in the head so hard he fell into the ropes. An hour earlier at 6:35 p.m. the Cleveland native tweeted the words: Updated status: “Retired boxer.”

Paul and Woodley entered the verbal agreement that the loser would tattoo “I love” the winner’s name on their body.  After learning he lost the fight Woodley agreed right after the fight to honor the agreement and has given no indication that he won’t.

The right hook and body shot from Jake Paul in the third round got the rough shit going in this Showtime PPV image.

During the ShowTime post fight news conference with the two fighters, Paul said a part of him would like to move past Woodley because he believes he won the 8-round fight convincingly.  No real observer does.  But Paul reiterated, verbally at the news conference, that if Woodley gets the tattoo it’s on.

With his words so firmly committed to a “conditioned” rematch Paul’s cornered himself, legally, into a contract with Woodley that if broken will get him sued.   The only way out for Paul is for Woodley to renege.

There’s no value to Paul as a boxer if he loses to Woodley in a rematch. The goal of his haters to see him beaten will have been achieved.  Woodley promised to hurt Paul and he did.

Tyron Woodley said during a post fight interview that he didn’t fall for Jake Paul’s bait. Is this tweet more bait?

Woodley controlled the center of the ring from the beginning to the end of the fight; and never stopped being the aggressor.  Paul never stopped back pedaling.   71 to 52.  The hardest punch came from Woodley to Paul’s head that knocked him into the ropes.  But Paul in the third round got the rough shit going with a right uppercut he slipped through Woodley’s open right arm defense.  He’s got some moves.  Boxers calling Paul a joke are just shit talking.

Paul’s retired boxer comment piggybacks words he referenced about his future during the post fight press conference.   In a moment of gravity, Paul spoke in reflective tones about risking his life to earn a living.

“My teeth are crooked.  My nose is crooked from this sport.  I’ve given everything to this sport.  We’ll see.  This is my bread and butter right now. That was first 8 round fight.  I might wake up and go next’s fight.  Let’s go. I might go, “Damn I need to go to Turks and Caicos.”

The scorecard.

Last year Paul posted on his Instagram page that the broken nose didn’t come from fighting.  20 days before his boxing match with former NBA star Nate Robinson.  Paul said he fell face forward while meditating as he shared pictures of his bloodied, swollen and lacerated crooked nose.  He also didn’t lick his gloves after Woodley knocked him through the ropes.  That was the next round.

Only the truest “hater” is not impressed with Paul as a boxing entertainer.  What I know about him is ancecdotal and recent.  He’s loud like Muhammad Ali and is getting the media attention of a gate drawing heavyweight champion after only four fights.  Nobody in the fight game has been selling out stadiums after 4 fights. Not even Ali.

There are two nuances to Paul’s success.  He’s winning an audience by exploiting a fight game niche that’s exclusively the domain of social media.  High quality amateurs fighting like professionals with big social media names right from everyone’s back yard or playground.  Today’s younger adults are following social media fighters who’ve made themselves famous instead of only boxers and mixed martial artists the “mainstream” media once made famous … exclusively.   Paul’s built a 60 million social media fan base and he’s found a way to keep them paying to pay attention to him.

Meditation, not boxing, is what Jake Paul says is the reason his nose was broken.

The second nuance is in his subtle “Great White Hope” marketing.  This “world” we live in is all about ethnicity.  It’s a tribal thing.  Most people root, first, for a member of their tribe.

Ohioan and comedian Dave Chappelle attended the August 30th match between the two American competitors.   Both sides wanted to see their boxer knock the other the fuck out.  “Do it for the culture,” Chappelle – an American Negro – commented from his seat at the fight.  It was funny but it wasn’t … culturally.  But it was funny.

The audience played into the age old marketing scheme and bought tickets that cost between $10 and $1500 that sold out Rocket Mortgage’s Field House on August 29, 2020.  That’s 19,492 seats when the stadium is configured for basketball seating.   The seating for a boxing match is over 20,000 since a boxing ring takes up less space than a basketball court.  Showtime logged in over 1 million pay per view sales at $59 a link.  That’s $59 million.  $2 million “before expenses” a piece according to some publishing reports.

Paul’s producing his own boxing shows with his own roster of talent.  He’s showing boxers how not to be dependent on other promoters when they and their own “talents” can be their own promoters.  Here’s what I mean.

Boxing, wrestling and mixed martial artis are found in Chapter 3733 of the Ohio Revised Code.  It costs $50 to promote a boxing or mixed martial arts match and $100 to promote a wrestling match.  Every participant is required to be licensed.  Chapter 3733 through its various subsections instructs promoters and competitors on their legal duties.  The promoter must secure a facility, publicly display ticket prices and don’t sell more tickets than the facility holds.  Pay all the appropriate taxes.  Fighters have to be weight classed, health checked and possibly HIV checked.

What Paul understands is there are plenty of empty facilities and plenty of fighters.  He also understands “hype.”  Woodley said during a pre-fight interview that the Paul’s marketing is intense.  He offered that now that he’s experienced it there’s no other way to promote a fight.

Jake Paul’s picked up where Don King left off with boxing but he’s for the boxers and not just himself. He’s also drawing attention to our city and it’s look to the world. I don’t think I’ve ever seen a boxing match hyped with a ring in Public Square in the past.

At 40 Woodley’s earned more money and received more attention than he’s achieved in all his previous fights.  I never heard of Tyron Woodley until he fought Cleveland native Jake Paul.  Now I’ve watched his fight highlights, one full fight, his four losses, plus observed the hype from beginning until the words I’ve taken the time to write.

If Woodley doesn’t tattoo “I love Jake Paul” somewhere permanently visible to get another payday and career boost like the one just had it would only be a matter of pride.  Paul talked about wanting to grab Woodley’s big booty.  I can already see him labelling Woodley his “bitch” if he goes forward with the tattoo.  More hype and Cleveland will be watching.

Paul’s fight was a sellout in Cleveland.  If he can sellout a stadium here once he can do it again.  Post fight the Cleveland native said his rematch with Woodley if he goes forward will be in Cleveland.

Stay tuned.

Eric Jonathan Brewer

Cleveland's most influential journalist and East Cleveland's most successful mayor is an East Saint Louis, Illinois native whose father led the city's petition drive in 1969 to elect the first black mayor in 1971. Eric is an old-school investigative reporter whose 40-year body of editorial work has been demonstrably effective. No local journalist is feared or respected more.

Trained in newspaper publishing by the legendary Call & Post Publisher William Otis Walker in 1978 when it was the nation's 5th largest Black-owned publication, Eric has published and edited 13 local, regional and statewide publications across Ohio. Adding to his publishing and reporting resume is Eric's career in government. Eric served as the city's highest paid part-time Special Assistant to ex-Cleveland Mayor Michael R. White. He served as Chief of Staff to ex-East Cleveland Mayor Emmanuel Onunwor; and Chief of Communications to the late George James in his capacity as the Cuyahoga Metropolitan Housing Authority's first Black executive director. Eric was appointed to serve as a member of the state's Financial Planning & Supervision Commission to guide the East Cleveland school district out of fiscal emergency and $20 million deficit. Former U.S. HUD Secretary Alphonso Jackson told Eric in his D.C. office he was the only mayor in the nation simultaneously-managing a municipal block grant program. Eric wrote the city's $2.2 million Neighborhood Stabilization Program grant application. A HUD Inspector General audit of his management of the block grant program resulted in "zero" audit findings.

As a newspaper publisher, Eric has used his insider's detailed knowledge of government and his publications to lead the FBI and state prosecutors to investigations that resulted in criminal prosecutions of well-known elected officials in Ohio; and have helped realign Cleveland's political landscape with the defeat of candidates and issues he's exposed. Eric's stories led to the indictments of the late Governor George Voinovich's brother, Paul Voinovich of the V Group, and four associates. He asked the FBI to investigate the mayor he'd served as chief of staff for public corruption; and testified in three federal trials for the prosecution. He forced former Cuyahoga County Coroner Dr. Elizabeth Balraj to admit her investigations of police killings were fraudulent; and to issue notices to local police that her investigators would control police killing investigations. Eric's current work has resulted in Cuyahoga County Judge John Russo accepting the criminal complaint he guided an activist to file against 24 civil rights-violating police officers in the city he once led for operating without valid peace officer credentials. USA Today reporters picked up on Eric's police credentials reporting from his social media page and made it national.

Eric is the author of of his first book, "Fight Police License Plate Spying," which examines the FBI and local police misuse of the National Crime Information Center criminal records history database. An accomplished trumpet player and singer whose friendship with Duke Fakir of the Four Tops resulted in his singing the show's closing song, "Can't Help Myself": Curtis Sliwa of New York's Guardian Angels counts Eric among his founding chapter leaders from the early 1980's role as an Ohio organizer of over 300 volunteer crime fighters in Cleveland, Columbus and Youngstown, Ohio. For his work as a young man Eric was recognized by Cleveland's Urban League as it's 1983 Young Man of the Year.

Known in Cleveland for his encyclopedic knowledge of government and history, and intimately-connected with the region's players, every local major media outlet in Cleveland has picked up on one of Eric's stories since 1979. There is no mainstream newspaper, television or radio outlet in Cleveland that does not include an interview with Eric Jonathan Brewer in its archives over the past 40 years.